Privacy Policy
Last updated: July 2025
Our mission
At Wild Toy Play, we understand that your Personal Information is deeply personal—especially given the nature of our products and services. You entrust us with that information, and we’re committed to keeping it secure. Rest assured, our data practices fully comply with relevant data‑protection laws, including GDPR, UK Data Protection Act 2018, and the California Consumer Privacy Act (CCPA) as amended by CPRA, among other applicable legislation.
I. Introduction
This Privacy Policy (“Policy”) is intended to provide full transparency about how we collect, use, protect, store, and share your personal data. It explains:
- What data we collect and how.
- Why and on what legal basis it’s used.
- Who it may be shared with.
- How long we retain it.
- Your applicable rights.
- Additional topics like chatbots, session replay, marketing, children’s data, etc.
This Policy applies if you interact with Wild Toy Play’s website (“Website”), our products (“Products”), or otherwise engage with our services (collectively, “Services”).
You may share Personal Information such as your name, email, postal address, phone number, device ID, or other unique identifiers.
II. Overview
Who we are
Wild Toy Play, including its affiliates and subsidiaries, is the data controller of your Personal Information.
Why we have this Policy
We aim to be transparent, accountable, and respectful of your rights. This Policy explains what to expect when you share Personal Information with us. We welcome feedback—please see section V.15 to share it.
Who this Policy covers
- Visitors to our Website
- Customers who create accounts or purchase products
- Participants in contests, promotions, surveys, or other campaigns (“Campaigns”)
Depending on your relationship with Wild Toy Play, different sections may apply to you.
III. Policy Details
1. How we collect your Personal Information
1.1. Information you provide directly
We collect Personal Information when you:
- Fill in online forms
- Set up an account
- Place orders
- Use forums or chatbots
- Enter promotions, surveys, or contests
- Communicate with us directly (via email, phone, etc.)
1.2. Information collected automatically
When you access our Website or use Services, we may collect:
- Usage details (e.g. pages visited, search terms, click paths, time stamps, session duration)
- Device information (e.g. IP address, time zone, browser type and version, OS)
- Metadata from stored files accessed or uploaded (e.g. photos)
1.3. Tracking technologies
We use:
- Cookies: Session and preference tracking to personalize experience and retain cart contents.
- Web beacons/pixel tags: To measure site visits, email opens, and engagement metrics.
You may disable non-essential cookies via your browser settings, though some functionality may be impacted.
2. How we use your Personal Information
2.1. Visitors
We use your data to:
- Enable access to the Website
- Maintain and improve Website performance
- Provide customer support
- Recognize return users and tailor your experience
- Produce anonymized analytics and usage reporting
2.2. Account holders & customers
We use your data to:
- Process orders and payments
- Facilitate delivery
- Manage account and service support
- Verify identity and prevent fraud
- Send transactional communications (e.g. policy updates, order confirmations)
- Send marketing communications — only if you consent
2.3. Campaign participants
For contests or surveys, we collect and process data:
- To verify eligibility or deliver prizes
- With your consent, to send marketing/promotional offers
You may withdraw consent at any time by contacting us.
2.4. Special category data
Any sensitive data—such as sexual orientation or preference—is handled with extra care and only processed based on explicit consent.
2.5. Broader use
We may process data for:
- Customer support or inquiries
- Internal administration, R&D, compliance, insurance
- Legal obligations and rights enforcement
- Anonymized aggregated reporting
3. Legal basis for processing
Our use of your information relies on one or more of:
- Contractual necessity – to deliver products and services.
- Legal compliance – to fulfill regulatory obligations.
- Legitimate interests – e.g. security, site administration, business operations.
- Consent – especially for marketing and sensitive data.
We conduct balancing tests to ensure your rights are respected. Consent-based processing may be withdrawn at any time.
4. Sharing your Personal Information
We may share data with:
- Wild Toy Play affiliates and subsidiaries for operational purposes
- Trusted service providers: hosting, analytics, delivery, IT support, cloud services, marketing platforms
- Payment processors and fraud prevention services
- Third parties during corporate transactions (e.g. mergers, asset sales)
- Legal authorities when required by law or to address fraud, threats, or legal rights
All third parties are contractually bound to protect your data, and use it only to fulfill their obligations to us.
We may also share aggregated, anonymized data for business or marketing purposes.
5. Data retention & international transfer
Your Personal Information is retained only as long as necessary for the purposes it was collected, legal compliance, or legitimate business interests.
While data is primarily stored in secure environments within the EU/UK, transfers outside these regions are made with appropriate safeguards in place.
6. Your rights
You may have the following rights (subject to applicable laws):
- Access: Request a copy of your data
- Rectification: Correct inaccurate or outdated data
- Erasure: Delete your data where no longer required
- Restriction: Limit how your data is processed
- Objection: Ask to stop certain processing activities, including marketing
- Portability: Receive your data in a usable format for automated systems
We will respond to valid requests within a reasonable timeframe (usually within 28 days). We may require proof of identity before fulfilling requests.
7. State‑specific privacy (U.S.)
7.1. Right to opt‑out of sale/sharing/targeted advertising
Under certain U.S. privacy laws (e.g. CCPA/CPRA), some automated data sharing may constitute a “sale” or “sharing.” You have the right to opt out using your browser settings, Global Privacy Control, or contacting us.
7.2. California residents
Under California law, you also have rights to:
- Know what information was collected, shared, or sold
- Delete or correct your data
- Opt out of targeted advertising
- Exercise rights without discrimination
7.3. Other U.S. states
Similar rights may be available under laws in Colorado, Connecticut, Virginia, and Texas (effective mid‑2024). These may include access, deletion, correction, opt‑out of profiling/targeted ads, and portability.
8. Chatbots
We use a chatbot powered by Salesforce Einstein Bots. Your interactions with the chatbot—including any data you provide—are governed by Salesforce’s data policies, in addition to this Policy.
9. Session replay analytics
We use session replay tools to understand user behavior and improve our services. These tools record interactions like clicks, scrolls, and site navigation anonymously.
10. Children
Wild Toy Play is not directed at children under 16. We do not knowingly collect data from minors. If you believe we may have collected a child’s information, contact us and we will take steps to delete it.
11. Marketing
We will send marketing communications only if you have opted in. You may withdraw consent at any time.
12. Security
We employ organizational and technical measures to protect Personal Information from unauthorized access, disclosure, or misuse. This includes TLS encryption, secure servers, and access controls.
While we strive to secure transmissions, no method is entirely foolproof; data transfers over the internet are at your own risk.
13. Third‑party links
Our Website may contain links to other websites. We are not responsible for their privacy practices. Please review their policies before submitting Personal Information.
14. Policy changes
This Policy may be updated from time to time. Any changes will be displayed here with the effective date. We recommend reviewing it periodically.
15. Contact & complaints
If you have questions, complaints, or wish to exercise your rights, you may contact us:
- Email: info@WildToyPlay.com
- By postal mail:
Wild Toy Play Ltd, 5482 Wilshire Blvd, Suite 202
Los Angeles, CA 90036
United States
If you’re not satisfied with our response, you may lodge a complaint with your local data protection authority.
